Failsafe Home is a content site. We do not sell anything directly, we do not run accounts, and we have no interest in building a profile of you. What follows is an honest description of the small amount of data that does get collected when you read this site, who ends up holding it, and what you can do about it.

What we collect

Three things, in practice.

• Aggregated analytics. We use Google Analytics 4 to see which pages get read, roughly where readers are (country or region level), what kind of device they use, and how they arrived. We look at this in aggregate, as totals and trends, to decide what to write next and what to fix.
• Affiliate tracking. If you click an affiliate link, the merchant or affiliate network sets its own cookie so a resulting purchase can be attributed to us. That happens on their side, under their rules, not ours.
• Server and hosting records. Our host keeps standard technical logs, including IP addresses, for security and troubleshooting. These are ordinary web server records, kept for a limited period.

We do not ask you to register, we do not run a newsletter that collects your address on this page, and we do not sell or rent data about you to anyone. If you email us, we hold that message and your address for as long as needed to deal with it.

Google Analytics 4 in more detail

GA4 is event-based. It records page views and a handful of interactions, and it assigns a random identifier to a browser so that repeat visits can be counted as one person rather than several. It is capable of collecting an approximate location derived from your IP address; it does not tell us your name, your email or your street address, and we never attempt to connect analytics data to an identifiable individual.

Google acts as the processor for this data and holds it on its own infrastructure, which may involve transfers outside your country, including to the United States. Google’s own privacy documentation governs what it does with it. If you would rather not be counted at all, Google publishes a browser add-on that opts you out of Analytics across every site that uses it, and any reputable tracker blocker will have the same effect here.

Cookies

The cookies you may encounter on this site fall into three groups:

• Strictly necessary. WordPress may set a cookie to keep the site working correctly or to remember a consent choice. Nothing marketing-related.
• Analytics. Set by Google Analytics 4 to distinguish one browser from another and to measure sessions.
• Third-party affiliate cookies. Set when you click through to a merchant, so that a sale can be credited. Their lifetime and contents are decided by the network, commonly ClickBank at present, and by Amazon Associates in the future. We never see the contents of these cookies; at most we see an anonymous report saying a sale happened.

You can clear or block cookies in your browser settings at any time. Blocking analytics and affiliate cookies does not break this site, and every article stays fully readable. How the commercial side works is set out on our affiliate disclosure page.

Embedded content and outbound links

Pages may include embedded content from other sites, such as a video player. Embedded content behaves exactly as if you had visited the other site directly, and that site can set its own cookies and track your interaction with the embed. The same is true of any outbound link: once you leave, you are covered by the destination’s privacy policy, not ours.

Why we are allowed to do this

For readers in the European Economic Area and the United Kingdom, analytics and affiliate cookies are used on the basis of consent where consent is required, and consent can be withdrawn at any time by clearing cookies and blocking them in your browser. Security logging rests on our legitimate interest in keeping the site available and free of abuse. Correspondence you send us is processed so that we can reply to you.

Your rights

If the GDPR applies to you, you have the right to ask what personal data we hold about you, to get a copy of it, to have it corrected or deleted, to object to or restrict certain processing, and to complain to your national supervisory authority. If you are a California resident, the CCPA and its amendments give you the right to know what categories of personal information are collected and to whom they are disclosed, the right to request deletion, the right to correction, and the right to opt out of any sale or sharing of personal information. We do not sell personal information, and we do not share it for cross-context behavioral advertising. Exercising any of these rights never changes what you can read here.

One practical limitation is worth stating plainly. Because we do not run accounts and do not identify readers, we usually hold nothing that can be linked to you personally, and analytics data cannot be traced back to an individual on our side. Where a request concerns data held by Google or by an affiliate network, you may need to go to them directly, and we will point you in the right direction.

Retention and security

Analytics data is retained according to the setting configured in Google Analytics, after which it is deleted or aggregated on Google’s side. Server logs are kept only as long as our host needs them for security and diagnostics. Email correspondence is kept while it is useful and then deleted. The site is served over HTTPS and access to the WordPress installation is limited to the people who run it, but no website can promise perfect security and we will not pretend otherwise.

Children

This site is written for adults and is not directed at children under 13. We do not knowingly collect personal information from children. If you believe a child has sent us personal information, write to us and we will delete it.

Changes and contact

We will update this page when the site changes, for example when a new affiliate program goes live or an analytics setting is altered. The version published here is always the current one. This site is operated by the Failsafe Home editorial team; we do not publish an individual data protection officer, because for a site of this size the honest answer is that requests are handled by the same small team that writes everything else.

For any privacy question or request, write to hello@failsafehome.com. Tell us what you are asking for and we will do what we can. Other terms governing your use of the site are on our terms of use page, and what the content is and is not is explained on the disclaimer.